Delivery Platform

Cargo Bear’s parent company Besstons owns a large fleet of underutilised vehicles. The goal was to put these assets to work and build a new revenue stream by:

• Capturing the growing demand for same-day courier services.
• Providing a reliable alternative to fragmented courier options.
• Building a customer base starting with B2C while preparing for long-term B2B contracts.

Same-day deliveries are notoriously difficult to arrange, often requiring phone calls, manual coordination, or prior booking. Few services offered a seamless online experience with live status updates. Cargo Bear had the opportunity to differentiate by:

• Simplifying the booking process to make it faster than a phone call.
• Providing real-time visibility for customers.
• Offering a wide range of vehicle options without restrictive conditions.

The platform consisted of three interconnected applications:

1. Customer Web App – for booking, tracking, and managing deliveries.

2. Internal Management Web App – for assigning jobs, making adjustments, and supporting customers.

3. Driver Native App – for receiving and updating jobs in the field.

The customer web app was designed as an extension of the Cargo Bear website, ensuring a seamless brand experience from awareness through to booking.

Speed, convenience, and reliability shaped every decision. To avoid friction, we reduced booking inputs to only the essentials:

• Contact details
• Pickup location
• Drop-off location
• Vehicle required

Unlike competitors, we deliberately avoided requiring detailed item measurements, instead grouping jobs into common categories. This meant customers could book within minutes without second-guessing details.

The customer management view focused on answering the most important questions:

• Where is my delivery right now?
• When are my upcoming deliveries?
• How do I book another delivery quickly?
• Where are my invoices?

Live updates and delivery statuses became a key trust signal, particularly in high-stress, time-sensitive scenarios.

The driver app was designed to be as simple and focused as possible:

• Accept or decline jobs.
• View job details with clear emphasis on the next destination.
• Update statuses as deliveries progressed.
• Capture proof of delivery.

GPS tracking and real-time updates ensured customers always had visibility, while protecting Cargo Bear and its drivers with delivery confirmation evidence.

The Cargo Bear website served as the entry point to the service and the first touchpoint for many customers. The primary goals were to:

• Clearly communicate who Cargo Bear is and what it does.
• Offer instant pricing and booking in under five minutes.
• Provide a consistent handoff into the customer platform.

This reduced reliance on manual phone bookings while building trust in a new brand.

• Early adopters included Hungry Jack’s, who used Cargo Bear across multiple Queensland locations on a recurring basis.
• B2C adoption provided initial traction, while the platform structure supported scaling into B2B contracts.
• Customers consistently highlighted live updates as a key differentiator compared to competitors.

The platform was designed with extensibility in mind, with opportunities to:

• Add marketplace-style integrations for businesses to connect directly with Cargo Bear.
• Introduce automated route optimisation for cost and efficiency.
• Support multi-leg deliveries and complex booking scenarios.